AI Visibility Score
How the score is calculated
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The AI Visibility Score is a number from 22 to 96 that measures the work MABIDO has published for a business and how far its website has moved since the starting audit. It is not an AI ranking, and it does not promise that an assistant will cite the business.
The formula
N = number of delivered items in the scoring categories: blogs, videos, FAQ sets, showcase posts, social posts and reports. The kit and scan are not counted.
With a starting audit score (baseline):
Without a starting audit score:
The result is then limited by two ceilings (step 3), can keep the last recorded cycle score (step 4), and is kept between 22 and 96.
The steps
Starting point
The first free audit of the website gives a visibility score (baseline). If there is no audit score, the formula without baseline applies.
Delivered work
Each item marked done adds to N. Items not yet done do not count.
Two ceilings
The score cannot go above the lower of these two ceilings:
Months since sign-up Tenure ceiling 1 72 2 80 3 86 4 to 5 91 6 and more 96 Share of this month's pack done Pack ceiling 2 items or fewer in total 48 Below 12% 54 12% to 25% 62 25% to 40% 70 40% to 55% 76 55% to 70% 82 70% to 85% 88 85% and more 96 Recorded floor
The score of the last monthly cycle is kept as a minimum for 45 days, so a new month with few items done does not lower a score already recorded. After 45 days without a new cycle, the floor no longer applies.
Limits
The final score is rounded and kept between 22 and 96.
Worked examples
These values come from the same formula as the live score. Each row is one case.
| Case | Items (N) | Result |
|---|---|---|
| New sign-up, no audit score, nothing delivered yet | 0 | 28 |
| Month 1, no audit score, 30% of pack done | 10 | 34 |
| Month 4, audit score 40, 50% of pack done | 20 | 54 |
| Month 7, audit score 55, 90% of pack done | 40 | 80 |
| Month 4, audit score 40, 10% of pack done, recorded score 62 within 45 days | 20 | 62 |
Row 2 check: 28 + round(0.55 × 10) = 34, and the pack ceiling at 30% is 70, so 34 stays. Row 5: the formula gives 54, the recorded floor of 62 is higher, so 62 is shown.
What the score does not measure
It does not measure rankings in AI assistants, clicks, leads or sales. It measures delivered work and the starting audit. Whether an assistant mentions a business depends on many factors that MABIDO does not control, and no citation is promised.
Questions about a specific score: run the free audit or read the due-diligence page.