GEO vs SEO: how to prepare a site for ChatGPT Search and Perplexity
Generative Engine Optimization (GEO) is the practice of making a brand's facts extractable by answer engines. Classic SEO still matters for Google blue links; it is not the same job as winning a citation in ChatGPT Search or Perplexity.
Comparison table
| Dimension | SEO | GEO / AEO |
|---|---|---|
| Unit of success | Ranking position | Quoted answer + entity match |
| Primary bots | Googlebot | GPTBot, ClaudeBot, PerplexityBot, Google-Extended |
| Required HTML | Often after JS render | Facts in the first HTTP body |
| Keyword stuffing | Penalized but still gamed | Jargon and clones reduce citability |
| Refresh | Evergreen landings | Monthly factual refresh |
LLM ranking criteria (no jargon)
- HTTP 200 and fast TTFB
- First paragraph answers the query
- Same legal name on Organization schema, hub, and homepage
- No invented prices or awards
- FAQPage only for questions a buyer actually asks
MABIDO Global Business produces those artifacts monthly. It is a production engine, not an enterprise share-of-voice monitor.
Product: Global Business · llms.txt · Growth 49.90 EUR/USD / 1990 THB · 34 monthly deliverables.